{"id":108947,"date":"2019-12-18T01:41:16","date_gmt":"2019-12-17T23:41:16","guid":{"rendered":"https:\/\/ngradio.gr\/?p=108947"},"modified":"2019-12-20T01:46:26","modified_gmt":"2019-12-19T23:46:26","slug":"facebook-will-air-its-first-super-bowl-ad-as-the-company-pays-up-to-try-and-show-its-softer-side","status":"publish","type":"post","link":"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/facebook-will-air-its-first-super-bowl-ad-as-the-company-pays-up-to-try-and-show-its-softer-side\/","title":{"rendered":"Facebook will air its first Super Bowl ad as the company pays up to try and show its softer side"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>Facebook says it will run its first Super Bowl ad.<\/li><li>The spot will be part of its \u201cMore Together\u201d campaign, which launched in May to promote groups.<\/li><li>Fox, the network airing the 2020 Super Bowl, confirmed with CNBC in November that it had sold out its advertising slots.<\/li><\/ul>\n\n\n\n<p>Facebook\u00a0is headed to the Super Bowl for the first time.<\/p>\n\n\n\n<p>The ad during the big game in February will be part of the company\u2019s \u201cMore Together\u201d campaign, which it\u00a0launched in May\u00a0to get people talking about Facebook Groups. The campaign is Facebook\u2019s first major brand campaign under Chief Marketing Officer Antonio Lucio, who joined last year.<\/p>\n\n\n\n<p>A company spokeswoman said the spot will show \u201chow people from different backgrounds come together over shared interests and experiences, all through Facebook Groups.\u201d The ad will have cameo appearances from Chris Rock and Sylvester Stallone.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">It was fantastic working with <a href=\"https:\/\/twitter.com\/chrisrock?ref_src=twsrc%5Etfw\">@chrisrock<\/a>. We got along great. Admire his wit&#8230; <a href=\"https:\/\/twitter.com\/Facebook?ref_src=twsrc%5Etfw\">@Facebook<\/a> did a great job producing, and it is going to be amazingly entertaining at <a href=\"https:\/\/twitter.com\/hashtag\/SuperBowlLIV?src=hash&amp;ref_src=twsrc%5Etfw\">#SuperBowlLIV<\/a>. <a href=\"https:\/\/t.co\/F7iN2lgIdp\">pic.twitter.com\/F7iN2lgIdp<\/a><\/p>&mdash; Sylvester Stallone (@TheSlyStallone) <a href=\"https:\/\/twitter.com\/TheSlyStallone\/status\/1207130785116909569?ref_src=twsrc%5Etfw\">December 18, 2019<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>The campaign comes as Facebook is\u00a0under a microscope\u00a0from regulators for antitrust issues and under pressure from consumers and lawmakers for repeated privacy breaches and ongoing manipulation by foreign actors. The Super Bowl, which attracted over 98 million viewers in 2019, is often the most-watched American program of the year.<\/p>\n\n\n\n<p>Fox, the network airing the 2020 Super Bowl, confirmed with CNBC in November that it had sold out its advertising slots. Fox had been selling 30-second slots for more than $5 million,\u00a0Variety reported\u00a0in November.<\/p>\n\n\n\n<p>Pop-Tarts, Hyundai and Avocados from Mexico are among the other brands that will run ads during the Super Bowl. Snickers also\u00a0announced Wednesday morning\u00a0it would be returning to the event after a two-year hiatus.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source: <a rel=\"noreferrer noopener\" aria-label=\"https:\/\/www.cnbc.com\/2019\/12\/18\/facebook-will-air-its-first-super-bowl-ad-to-show-its-softer-side.html (\u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03ba\u03b1\u03c1\u03c4\u03ad\u03bb\u03b1)\" href=\"https:\/\/www.cnbc.com\/2019\/12\/18\/facebook-will-air-its-first-super-bowl-ad-to-show-its-softer-side.html\" target=\"_blank\">cnbc.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook says it will run its first Super Bowl ad. The spot will be part of its \u201cMore Together\u201d campaign, which launched in May to promote groups. Fox, the network airing the 2020 Super Bowl, confirmed with CNBC in November that it had sold out its advertising slots. Facebook\u00a0is headed ...<\/p>\n","protected":false},"author":6,"featured_media":108948,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4548],"tags":[502],"class_list":["post-108947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-en","tag-facebook"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook will air its first Super Bowl ad as the company pays up to try and show its softer side - NGradio.gr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/facebook-will-air-its-first-super-bowl-ad-as-the-company-pays-up-to-try-and-show-its-softer-side\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook will air its first Super Bowl ad as the company pays up to try and show its softer side - NGradio.gr\" \/>\n<meta property=\"og:description\" content=\"Facebook says it will run its first Super Bowl ad. The spot will be part of its \u201cMore Together\u201d campaign, which launched in May to promote groups. Fox, the network airing the 2020 Super Bowl, confirmed with CNBC in November that it had sold out its advertising slots. Facebook\u00a0is headed [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/facebook-will-air-its-first-super-bowl-ad-as-the-company-pays-up-to-try-and-show-its-softer-side\/\" \/>\n<meta property=\"og:site_name\" content=\"NGradio.gr\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Starwalkers-New-Generation\/209074919133669\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-17T23:41:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-19T23:46:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ngradio.gr\/wp-content\/uploads\/2019\/12\/105891276-1556892722508fbooo.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"New Generation Radio\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"New Generation Radio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/facebook-will-air-its-first-super-bowl-ad-as-the-company-pays-up-to-try-and-show-its-softer-side\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/facebook-will-air-its-first-super-bowl-ad-as-the-company-pays-up-to-try-and-show-its-softer-side\/\"},\"author\":{\"name\":\"New Generation Radio\",\"@id\":\"https:\/\/ngradio.gr\/#\/schema\/person\/1e6f71e82ad8822477a6aa792f2bdc39\"},\"headline\":\"Facebook will air its first Super Bowl ad as the company pays up to try and show its softer side\",\"datePublished\":\"2019-12-17T23:41:16+00:00\",\"dateModified\":\"2019-12-19T23:46:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/facebook-will-air-its-first-super-bowl-ad-as-the-company-pays-up-to-try-and-show-its-softer-side\/\"},\"wordCount\":324,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ngradio.gr\/#organization\"},\"image\":{\"@id\":\"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/facebook-will-air-its-first-super-bowl-ad-as-the-company-pays-up-to-try-and-show-its-softer-side\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ngradio.gr\/wp-content\/uploads\/2019\/12\/105891276-1556892722508fbooo.jpeg\",\"keywords\":[\"FACEBOOK\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/facebook-will-air-its-first-super-bowl-ad-as-the-company-pays-up-to-try-and-show-its-softer-side\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/facebook-will-air-its-first-super-bowl-ad-as-the-company-pays-up-to-try-and-show-its-softer-side\/\",\"url\":\"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/facebook-will-air-its-first-super-bowl-ad-as-the-company-pays-up-to-try-and-show-its-softer-side\/\",\"name\":\"Facebook will air its first Super Bowl ad as the company pays up to try and show its softer side - 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