{"id":117741,"date":"2020-08-11T19:32:57","date_gmt":"2020-08-11T16:32:57","guid":{"rendered":"https:\/\/ngradio.gr\/?p=117741"},"modified":"2020-08-11T19:32:59","modified_gmt":"2020-08-11T16:32:59","slug":"phil-collins-in-the-air-tonight-is-a-sales-hit-again-after-39-years-thanks-to-twins-reaction-video","status":"publish","type":"post","link":"https:\/\/ngradio.gr\/en\/news-el\/music-en\/phil-collins-in-the-air-tonight-is-a-sales-hit-again-after-39-years-thanks-to-twins-reaction-video\/","title":{"rendered":"Phil Collins\u2019 \u2018In the Air Tonight\u2019 is a sales hit again after 39 Years, thanks to twins\u2019 reaction video"},"content":{"rendered":"\n<p><a href=\"https:\/\/variety.com\/t\/phil-collins\/\" rel=\"noreferrer noopener\" target=\"_blank\">Phil Collins<\/a>\u2019 \u201cIn the Air Tonight\u201d is officially a hit single again 39 years after its release, thanks to a pair of twins from Gary, Indiana whose spontaneous reaction to the unexpected drum break in Collins\u2019 ballad has caused it to be possibly the most meme-d song of August 2020.<\/p>\n\n\n\n<p>\u201cIn the Air Tonight\u201d currently sits at No. 3 on the iTunes song sales chart, trailing only the brand new releases \u201cWAP\u201d by Cardi B featuring Megan Thee Stallion and \u201cBeers and Sunshine\u201d by Darius Rucker.<\/p>\n\n\n\n<p>It\u2019s not just a passing single-day phenomenon, either. Numbers provided by Alpha Data show that \u201cIn the Air Tonight\u201d was the fourth biggest selling song of the week ending Aug. 8, up from No. 185 the week before.&nbsp;<\/p>\n\n\n\n<p>The Collins song may not make the same kind of splash on the overall songs chart, since its streaming numbers remain out of the league of those enjoyed by today\u2019s top current artists. The fact that it\u2019s making more of an impact on sales than streaming may indicate that it\u2019s appealing to an older audience that is rediscovering its love for the song more than reaching a new one that, like the twins, is hearing it for the first time.<\/p>\n\n\n\n<p>But, of course, none of these charts don\u2019t take into account the number of listens that \u201cIn the Air Tonight\u201d is getting just from fascinated viewers enjoying Tim and Fred Williams\u2019 reaction video \u2014 which, as of this writing, is up to 3.2 million views.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"FIRST TIME HEARING Phil Collins - In the Air Tonight REACTION\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/0l3-iufiywU?start=291&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The 22-year-old brothers are certainly a hit unto themselves, as viewers entranced by their reaction to the Collins song, which was posted July 27, visit their YouTube channel to check out the hundreds of reaction videos they\u2019ve posted prior to this.<\/p>\n\n\n\n<p>Their commentary on the song begins with the close-up cover art of Collins itself. \u201cHe\u2019s looking like he\u2019s staring at my soul. I\u2019m scared. I can\u2019t look at him, man,\u201d jokes Fred.<\/p>\n\n\n\n<p>Once the drum break arrives, the brothers\u2019 mild appreciation turns into delighted surprise.<\/p>\n\n\n\n<p>\u201cHe said, I feel like y\u2019all sleeping on me, let\u2019s wake \u2018em up!\u201d<\/p>\n\n\n\n<p>\u201cThat was cold how he did it, I ain\u2019t gonna lie, he got me on that.\u201d<\/p>\n\n\n\n<p>\u201cI ain\u2019t never seen nobody drop a beat three minutes in(to) a song!\u201d<\/p>\n\n\n\n<p>\u201cI\u2019m dead, motherf\u2014er.\u201d<\/p>\n\n\n\n<p>Their similar video reacting to Dolly Parton\u2019s \u201cJolene\u201d took on lesser meme status, with Parton herself tweeting about it Aug. 7, writing, \u201cNo point in begging\u2026 Jolene already stole these two.\u201d (Collins has not publicly responded so far.)<\/p>\n\n\n\n<p>\u201cTwinsthenewTrend\u201d now have 350,000 subscribers for their YouTube channel, which is about a year old. They told CNN they initially stuck with hip-hop reaction videos, then took a suggestion to try out Frank Sinatra, and have delved into multiple genres since then. They\u2019ve reacted to everything from Kansas\u2019 \u201cDust in the Wind\u201d to Pantera, Lauryn Hill, Rage Against the Machine, the Carpenters, A-ha, the Allman Brothers Band, Marvin Gaye and Queens of the Stone Age.<\/p>\n\n\n\n<p>\u201cBecause we\u2019re Black,\u201d Fred Williams told CNN about the popularity of their videos, \u201cand they don\u2019t expect us to listen to that type of music.\u201d Added Tim,\u00a0\u201cIt\u2019s just rare to see people open these days. People don\u2019t open to step outside their comfort zone and just react to music they don\u2019t know.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source: <a href=\"https:\/\/variety.com\/2020\/music\/news\/phil-collins-twins-reaction-video-in-air-tonight-hit-sales-1234730673\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03ba\u03b1\u03c1\u03c4\u03ad\u03bb\u03b1)\">variety.com <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Phil Collins\u2019 \u201cIn the Air Tonight\u201d is officially a hit single again 39 years after its release, thanks to a pair of twins from Gary, Indiana whose spontaneous reaction to the unexpected drum break in Collins\u2019 ballad has caused it to be possibly the most meme-d song of August 2020. 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