Michael B. Jordan is making his Super Bowl advertising debut in a plug for Amazon\u2019s voice-recognition system Alexa.<\/p>\n
The spot, titled \u201cAlexa\u2019s Body,\u201d will run 90 seconds online and will premiere as a 60-second ad during the fourth quarter of Super Bowl LV on Sunday. (Watch the game-ready version above.)<\/p>\n
Jordan has displayed his well-developed physique and leading-man looks in films like\u00a0Creed<\/em>,\u00a0Black Panther<\/em>\u00a0and the forthcoming Tom Clancy thriller\u00a0Without Remorse<\/em>\u00a0(which will soon hit, yes, Amazon Prime Video). Those aesthetics are the key to the ad, which starts with a group of executives in a generic office marveling at the design of a new, spherical Alexa device.<\/p>\n \u201cI literally could not imagine a more beautiful vessel for Alexa to be inside,\u201d one woman says. At that moment, she gazes out the window and spies an ad with Jordan in a matinee-idol pose, which starts her daydreaming about a different \u201cvessel\u201d for the voice-recognition system: Jordan himself.<\/p>\n In her reverie, Jordan teaches the married woman French phrases, helps her cook and even joins her in a candle-lit bubble bath, where he reads her a steamy passage from her audio book. The over-the-top intimacy of the interactions is so exasperating to the woman\u2019s husband that he soon starts contradicting her voice commands, like \u201cadd bath oil to my shopping list.\u201d<\/p>\n The commercial was created by Amazon and agency Lucky Generals. It extends a run of several recent Super Bowl appearances for Alexa, whose ads have featured a number of A-list stars like Harrison Ford, Rebel Wilson, Cardi B and Anthony Hopkins.<\/p>\n