{"id":124603,"date":"2021-03-04T22:56:38","date_gmt":"2021-03-04T20:56:38","guid":{"rendered":"https:\/\/ngradio.gr\/?p=124603"},"modified":"2021-03-04T22:56:38","modified_gmt":"2021-03-04T20:56:38","slug":"google-plows-ahead-with-plan-to-curb-how-ads-track-users","status":"publish","type":"post","link":"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/google-plows-ahead-with-plan-to-curb-how-ads-track-users\/","title":{"rendered":"Google plows ahead with plan to curb how ads track users"},"content":{"rendered":"

Google will move ahead with a plan to phase out third-party cookies that help advertisers track customers around the web, shunning alternative methods to track individuals.<\/p>\n

The\u00a0Alphabet Inc.<\/a>\u00a0unit\u00a0upended<\/a>\u00a0the advertising industry with its decision last year to phase out third-party cookies that help advertisers pinpoint customers with ads for websites they previously visited and monitor which ads convinced them to buy.<\/p>\n

\u201cWe\u2019re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products,\u201d David Temkin, Google\u2019s director of product management, ads privacy and user trust, said in a\u00a0blog post<\/a>\u00a0on Wednesday.<\/p>\n

Google and\u00a0Apple Inc.<\/a>\u00a0are both introducing privacy features to curb web tracking as big tech firms get more regulatory scrutiny over how they collect and use data on how people behave online. Apple Chief Executive Officer Tim Cook took an apparent shot at Google and\u00a0Facebook Inc.<\/a>\u00a0last year by\u00a0calling<\/a>\u00a0for privacy laws to limit \u201cdata exploitation.\u201d<\/p>\n

Publishers and advertisers\u00a0complained<\/a>\u00a0that Google\u2019s tighter restrictions would make it harder to generate revenue by showing which ads lead to purchases. The\u00a0European Commission<\/a>\u00a0and the U.K. Competition and Markets Authority are\u00a0looking<\/a>\u00a0at the issue as they examine Google\u2019s power over online advertising.<\/p>\n

But Google said Wednesday that its so-called privacy sandbox initiative will address concerns people have about how their personal details are disclosed when they surf the web. The Mountain View, California-based company plans to allow some ad targeting with less-specific data collection that lets advertisers target groups of people with similar interests rather than individuals.<\/p>\n

Temkin said the U.S. tech giant realizes \u201cthis means other providers may offer a level of user identity for ad tracking across the web that we will not,\u201d such as those based on email addresses.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Source: bloomberg.com <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google will move ahead with a plan to phase out third-party cookies that help advertisers track customers around the web, shunning alternative methods to track individuals. The\u00a0Alphabet Inc.\u00a0unit\u00a0upended\u00a0the advertising industry with its decision last year to phase out third-party cookies that help advertisers pinpoint customers with ads for websites they ...<\/p>\n","protected":false},"author":6,"featured_media":124588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4548],"tags":[15823],"class_list":["post-124603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-en","tag-technology"],"acf":false,"yoast_head":"\nGoogle plows ahead with plan to curb how ads track users - NGradio.gr<\/title>\n<meta name=\"description\" content=\"Google will move ahead with a plan to phase out third-party cookies that help advertisers track customers around the web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/google-plows-ahead-with-plan-to-curb-how-ads-track-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google plows ahead with plan to curb how ads track users - 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