{"id":48414,"date":"2016-07-19T18:10:03","date_gmt":"2016-07-19T15:10:03","guid":{"rendered":"https:\/\/ngradio.gr\/en\/?p=48414"},"modified":"2016-07-19T18:10:03","modified_gmt":"2016-07-19T15:10:03","slug":"stephen-colberts-hunger-games-rnc-2016-stunt-shows-hes-ready-to-play","status":"publish","type":"post","link":"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/stephen-colberts-hunger-games-rnc-2016-stunt-shows-hes-ready-to-play\/","title":{"rendered":"McDonald\u2019s Unit to Sponsor \u2018Pok\u00e9mon Go\u2019 in Japan"},"content":{"rendered":"<p>McDonald\u2019s Holdings<span class=\"company-name-type\"> Co.<\/span> will participate in the introduction of the hit game \u201cPok\u00e9mon Go\u201d in Japan and will make its restaurants key locations for players, people familiar with the matter said Tuesday.<\/p>\n<p>The deal could be announced as soon as Wednesday, along with the introduction of the game for players in Japan, these people said.<\/p>\n<p>It would be the first business tie-up for \u201cPok\u00e9mon Go,\u201d an augmented-reality game in which players use smartphones to search for virtual creatures layered over images of the real world.<\/p>\n<p>Pok\u00e9mon Co. and Niantic Inc., the creators of the game, declined to comment, while a representative of McDonald\u2019s Holdings wasn\u2019t immediately available for comment. McDonald\u2019s Holdings is the Japan unit of McDonald\u2019s<span class=\"company-name-type\"> Corp.<\/span> of the U.S.<\/p>\n<p><iframe src=\"http:\/\/video-api.wsj.com\/api-video\/player\/iframe.html?guid=B3E2999E-8456-4209-8ADB-F1D8AD8FFC5C\" width=\"512\" height=\"288\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u201cPok\u00e9mon Go\u201d is free to download, and the publishers earn revenue through in-app purchases, such as \u201cincense\u201d to lure the child-friendly Pok\u00e9mon characters. Niantic has said the company would seek sponsorship deals for the game as additional sources of revenue, and Niantic\u2019s chief, John Hanke, said over the weekend in Tokyo that the game would be available \u201creal soon\u201d in Japan.<\/p>\n<p>Niantic, a San Francisco-based startup spun out of Alphabet Inc.\u2019s Google last year, has already struck similar partnerships in Japan with major companies including McDonald\u2019s, SoftBank Group Corp. and Mitsubishi UFJ Financial Group Inc. for an earlier game it produced called \u201cIngress.\u201d<\/p>\n<p>The \u201cPok\u00e9mon Go\u201d tie-up with McDonald\u2019s in Japan was earlier reported by media including TechCrunch. Shares in the fast-food chain\u2019s Japanese unit, which are traded in Tokyo, rose 5.3% on Tuesday, while those of Nintendo Co., which owns a minority stake in Pok\u00e9mon Co., rose 14%.<\/p>\n<p>\u201cPok\u00e9mon Go\u201d was first introduced two weeks ago and is now available in many countries including the U.S., Canada and many European nations. The tardiness of the game\u2019s arrival in Japan, birthplace of the Pok\u00e9mon characters, has irked some Japanese fans.<\/p>\n<p>Source: wsj.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s Holdings Co. will participate in the introduction of the hit game \u201cPok\u00e9mon Go\u201d in Japan and will make its restaurants key locations for players, people familiar with the matter said Tuesday. The deal could be announced as soon as Wednesday, along with the introduction of the game for players ...<\/p>\n","protected":false},"author":6,"featured_media":48417,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4548],"tags":[9872],"class_list":["post-48414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-en","tag-pokemon-go"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald\u2019s Unit to Sponsor \u2018Pok\u00e9mon Go\u2019 in Japan - NGradio.gr<\/title>\n<meta name=\"description\" content=\"McDonald\u2019s Holdings\u00a0Co.\u00a0will participate in the introduction of the hit game \u201cPok\u00e9mon Go\u201d in Japan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/stephen-colberts-hunger-games-rnc-2016-stunt-shows-hes-ready-to-play\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s Unit to Sponsor \u2018Pok\u00e9mon Go\u2019 in Japan - 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