![\"](\"https:\/\/cdn0.vox-cdn.com\/thumbor\/KypKsUb5KzFAJb83SHzOuI5axHw=\/800x0\/filters:no_upscale()\/cdn0.vox-cdn.com\/uploads\/chorus_asset\/file\/7593835\/googlenow.jpg\")
<\/span><\/figure>\nFrom one perspective, this is a fairly minor change. Google has already been presenting news cards in the Google App for some time now. So this is simply a reorganization that makes it easier to find the kind of stuff you\u2019re interested in at the moment. And sometime that\u2019s news. Seen this way, Google is simply doing what a lot of other Android skins (including Samsung\u2019s) have done: putting a feed of stories over to the left of your main home screen.<\/p>\n
That news was a hassle sometimes, like when all you want to know is where your package is for example. Now there\u2019s a separate tab for that kind of information. Notably, Google\u2019s post doesn\u2019t make the sorts of high-falutin\u2019 predictive claims we used to hear with Google Now, instead it\u2019s a \u201cdependable view of your personal info\u201d gleaned from what Google can parse from your calendar and inbox. (By the way, those futuristic claims aren\u2019t going away, they\u2019re just reserved for Google\u2019s latest shiny digital bangle, the Google Assistant.)<\/p>\n
But there\u2019s an entirely different perspective to wonder about: now that we\u2019ve seen Facebook (and, to a lesser extent, Twitter) become viable sources for news for a vast swath of people, Google might want to find a way to get back into that game again. Or at least, get back in with something more prominent than its web-based Google News service or the oft-forgotten Google News \/ Google Newsstand apps. So the new section is called a \u201cFeed,\u201d just like it is on Facebook. The difference, though, is that Google\u2019s Feed is based on your search history, not your social graph.<\/p>\n
That second perspective is probably reading a little too much into this change. This is, after all, mainly an interface tweak for features that have already been there. But now they\u2019re organized, collated, and presented in a coherent package. And as an occasional user of these news cards, I can tell you that Google is eerily good at guessing what sorts of things I might be interested in reading.<\/p>\n
Perhaps, if the feature proves popular, Google might find that search history is a better predictor of what news we\u2019ll click on than what\u2019s going viral on Facebook. It\u2019ll be yet another place to find news, only this time based on a media bubble you\u2019re more directly involved in constructing. Your \u201cown personal Google,\u201d now applied to news.<\/p>\n
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Source: theverge.com<\/p>\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"
Google Now launched four years ago with a bold promise: instead of making you search for information you need, Google would figure it out and just present it to you in the form of swipeable cards. But it took most of those years for the feature to become more than ...<\/p>\n","protected":false},"author":6,"featured_media":56312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4548],"tags":[81,89],"class_list":["post-56309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-en","tag-android","tag-google"],"acf":false,"yoast_head":"\n