{"id":60691,"date":"2017-03-14T11:00:09","date_gmt":"2017-03-14T09:00:09","guid":{"rendered":"https:\/\/ngradio.gr\/?p=60691\/"},"modified":"2017-03-14T04:46:22","modified_gmt":"2017-03-14T02:46:22","slug":"pandoras-demand-music-service-finally-arrives","status":"publish","type":"post","link":"https:\/\/ngradio.gr\/en\/news-el\/diafora-en\/pandoras-demand-music-service-finally-arrives\/","title":{"rendered":"Pandora\u2019s on-demand music service finally arrives"},"content":{"rendered":"

Pandora\u2019s long-awaited alternative to Spotify has arrived<\/a> today. The company this morning announced the debut of a new paid tier to its streaming service called\u00a0Pandora Premium<\/a>, which offers\u00a0a combination of radio-like listening as well as the option to search and play any track and create your own playlists. Priced competitively with the other on-demand music services on the market, the new service is $9.99 per month.<\/p>\n

The launch follows the arrival of other expanded offerings<\/a> from Pandora last year, as the music streaming market shifted to favor on-demand services that expose you to new music through personalized recommendations \u2014 like\u00a0Apple Music and Spotify both do. Music discovery was an area where Pandora had earlier succeeded, as its radio service would play other, similar songs based off the artist or track you initially played.<\/p>\n

\"\"<\/p>\n

But given growing user demand for access to on-demand music, Pandora announced it would roll out new tiers to its service last year. Last fall, it launched Pandora Plus<\/a>, a $5 per month service that offered ad-free music streaming with a wider feature set, including the ability to skip more songs, more replays and offline listening. The service arrived with a smaller catalog around 2 million tracks.<\/p>\n

At the time of its launch, Pandora said that Premium would arrive by year-end. It took a little longer, apparently.<\/p>\n

Pandora Premium is meant to challenge Spotify and Apple Music head-on, but it also tries to differentiate itself via feature set and user experience.<\/p>\n

 <\/p>\n

The app\u2019s design is inspired by Rdio, the streaming app it acquired back in 2015<\/a>, remembered best for its beautiful interface. In Pandora Premium, for example, there\u2019s an all-new \u201cNow Playing\u201d screen\u00a0where the background dynamically changes color to match the album art of the music you\u2019re playing. There\u2019s also a new menu for collecting, downloading and sharing, and a new layout for playback control, including the replay button introduced in Pandora Plus.<\/p>\n

Taking on Spotify by offering a better design is a viable angle, as Spotify can feel more utilitarian at times, rather than pleasurable to use.<\/p>\n

In terms of its user experience, Pandora Premium tries to one-up its rivals on recommendations. Instead of focusing on new releases and popular tracks, it offers more personalized album recommendations based on your listening habits. That is, if you tend to favor a certain genre, you\u2019ll be shown new albums from that category instead of just a broad selection of new releases.<\/p>\n

\"\"<\/p>\n

<\/div>\n

The company says it also has filtered its 40 million songs to remove the \u201ckaraoke tracks, knock-off covers and pet sounds\u2026that slow down other services.\u201d As a representative explains, Pandora continues to offer access to the same content as its competitors, but is using human curation for quality and machine learning for scale to make it easier to locate the right tracks users want.<\/p>\n

The service also takes advantage of the Music Genome Project to make playlist building easier. You can track a new playlist with just a few tracks, then Pandora will offer an \u201cAdd Similar Songs\u201d option that will suggest other, related tracks to fill out the rest. (This is a feature Spotify already offers, known as \u201cSuggested Songs.\u201d)<\/p>\n

Thumbs up\/Thumbs down remains a core feature in Pandora\u2019s\u00a0premium service, but now you\u2019ll be able to revisit your liked songs via a dedicated playlist of thumbs\u2019d up tracks. This playlist, as well as any other playlist, album or song, also can be saved for offline listening.<\/p>\n

\"\"<\/p>\n

More features are coming, including AutoPlay \u2014 which will continue playing more music after your playlist, album or song ends. Pandora also will bring Premium to more devices, including the desktop web.<\/p>\n

The service may be able to convert some small portion of Pandora\u2019s sizable\u00a0user base of more than 78 million, but it\u2019s unclear how many Pandora customers looking for an on-demand experience are still around \u2014 many of those who wanted more features have since moved onto Spotify, which recently<\/a> hit 50 million paying customers, or Apple Music, which has grown<\/a> to 20 million as of December.<\/p>\n

Pandora One, its premium service that transitioned into Pandora Plus, had only around 4 million users, for comparison\u2019s sake.<\/p>\n

Meanwhile, Pandora\u2019s service hasn\u2019t broken much\u00a0new ground at launch to encourage happy customers to switch. Things like personalized recommendations, song suggestions and offline play are standard features on its rivals. The best thing it has going for it at launch is its fresh, attractive design. Over time, we\u2019ll be able to better tell how well Pandora Premium\u2019s\u00a0music discovery features hold up, compared with its rivals. Ultimately, this is the selling point that could win the service more users, if\u00a0it works well.<\/p>\n

Pandora Premium is rolling out starting this week via invitation.\u00a0<\/a><\/p>\n

 <\/p>\n

Source:\u00a0techcrunch.com<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Pandora\u2019s long-awaited alternative to Spotify has arrived today. The company this morning announced the debut of a new paid tier to its streaming service called\u00a0Pandora Premium, which offers\u00a0a combination of radio-like listening as well as the option to search and play any track and create your own playlists. Priced competitively ...<\/p>\n","protected":false},"author":6,"featured_media":60692,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4450],"tags":[5446],"class_list":["post-60691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diafora-en","tag-music-en-2"],"acf":false,"yoast_head":"\nPandora\u2019s on-demand music service finally arrives - NGradio.gr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ngradio.gr\/en\/news-el\/diafora-en\/pandoras-demand-music-service-finally-arrives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pandora\u2019s on-demand music service finally arrives - NGradio.gr\" \/>\n<meta property=\"og:description\" content=\"Pandora\u2019s long-awaited alternative to Spotify has arrived today. 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