{"id":69831,"date":"2017-11-01T20:38:30","date_gmt":"2017-11-01T18:38:30","guid":{"rendered":"https:\/\/ngradio.gr\/?p=69831\/"},"modified":"2017-11-01T20:38:30","modified_gmt":"2017-11-01T18:38:30","slug":"thor-ragnarok-bad-moms-christmas-spark-lackluster-box-office","status":"publish","type":"post","link":"https:\/\/ngradio.gr\/en\/news-el\/entertainment\/thor-ragnarok-bad-moms-christmas-spark-lackluster-box-office\/","title":{"rendered":"\u2018Thor: Ragnarok,\u2019 \u2018Bad Moms Christmas\u2019 to Spark a Lackluster Box Office"},"content":{"rendered":"

After the\u00a0worst October in a decade<\/a>, November is looking far brighter for the North American box office as Disney-Marvel\u2019s \u201cThor: Ragnarok<\/a>\u201d and STXfilms\u2019 \u201cA Bad Moms Christmas<\/a>\u201d open.<\/p>\n

Tracking for the third Thor movie has remained impressive since\u00a0numbers came out last week<\/a>\u00a0with the latest forecasts in the $100 million to $118 million range for its launch weekend at 4,080 locations for the Friday-Sunday period. The rollout includes 3,400 3D screens, 391 Imax screens, 616 premium large format screens, and 204 D-Box locations.<\/p>\n

\u201cThor: Ragnarok<\/a>\u201d took in an impressive $109 million in\u00a0its international launch last week<\/a>in 52% of foreign markets, and expands to most other overseas markets this weekend.<\/p>\n

That\u2019s a welcome tonic for the overall moviegoing business, which is ending October on a dismal note. Monthly domestic grosses, estimated at $556 million by comScore, are down 15.3% from the same month in 2016 and are the lowest for any October since 2007\u2019s $520 million. \u201cBlade Runner 2049\u201d was the top domestic grosser at a somewhat disappointing $82 million followed by \u201cHappy Death Day\u201d at $49 million while an array of prominent titles \u2014 \u201cThe Snowman,\u201d \u201cSuburbicon,\u201d \u201cGeostorm,\u201d \u201cOnly the Brave\u201d \u2014 left moviegoers under-whelmed.<\/p>\n

Thanks to \u201cIt,\u201d business had rebounded in September from a dreadful August, but those two slumps have left the 2017 total lagging last year by 5%.<\/p>\n

Disney will open \u201cThor: Ragnarok\u201d at 7 p.m. Thursday with previews at most North American locations. It\u2019s also staging a Thursday 6 p.m. opening-night fan event in more than 600 locations, giving the faithful early access to the film, exclusive content, and collectible giveaways.<\/p>\n

\u201cThor: Ragnarok\u201d is the 17th title in the Marvel Cinematic Universe and the best-reviewed among those. It carries a 96% \u201cfresh\u201d rating on Rotten Tomatoes, the seventh Marvel title to hit 90%.<\/p>\n

\u201cThor: Ragnarok\u201d is directed by Taika Waititi from a screenplay by Eric Pearson and the writing team of Craig Kyle and Christopher Yost. It stars Chris Hemsworth, Tom Hiddleston, Cate Blanchett, Idris Elba, Jeff Goldblum, Tessa Thompson, Karl Urban, Mark Ruffalo, and Anthony Hopkins.<\/p>\n

\u201cA Bad Moms Christmas<\/a>\u201d is getting a two-day jump on Thor with an opening on Wednesday at 3,615 North American sites with projections in the $23 million to $35 million range for the Wednesday-Sunday period. The \u201cBad Moms\u201d sequel was\u00a0produced for\u00a0$28 million with Mila Kunis, Kristen Bell, and Kathryn Hahn\u00a0returning as under-appreciated and over-burdened women \u2014 with their mothers, played by Cheryl Hines, Christine Baranski, and\u00a0Susan Sarandon, showing up unexpectedly for the Christmas season.<\/p>\n

The R-rated \u201cBad Moms\u201d turned out to be a surprise hit with over $180 million worldwide last year for STXfilms following its July launch. The studio moved quickly to bring back the stars, producer Suzanne Todd, and the directing team of Jon Lucas and Scott Moore to shoot the sequel in May in Georgia.<\/p>\n

Promotional campaigns included a first-ever trailer debut program on Pinterest; a \u201ctakeover\u201d of the \u201cEllen\u201d and \u201cThe Price Is Right\u201d daytime shows; \u201cBad Moms\u201d-themed\u00a0in-theater bar promotions such as \u201cThe Mother of All Margaritas\u201d; significant group sales and ticketing initiatives branded as \u201cBad Moms Night Out\u201d; and digital spinoff in the form of\u00a0BADMomLife,\u00a0a new multi-platform community delivering \u201cBad Mom-ents\u201d from real life.<\/p>\n

\u201cOne could get seasick riding this seesaw of box office that gave the industry one of the lowest-grossing\u00a0Augusts ever followed by a record-breaking September that was then\u00a0followed by one of the lower revenue-generating\u00a0months of October during the past decade,\u201d said Paul Dergarabedian, senior media analyst with comScore.<\/p>\n

He added that \u201cThor:\u00a0Ragnarok\u00a0\u201d has the\u00a0potential\u00a0to\u00a0kick off what could become\u00a0one of\u00a0the biggest overall Novembers in history. \u201cJustice League\u201d debuts later that month, with Warner Bros. is expected to see an opening weekend of about $110 million.<\/p>\n

 <\/p>\n

Source:\u00a0variety.com<\/p>\n","protected":false},"excerpt":{"rendered":"

After the\u00a0worst October in a decade, November is looking far brighter for the North American box office as Disney-Marvel\u2019s \u201cThor: Ragnarok\u201d and STXfilms\u2019 \u201cA Bad Moms Christmas\u201d open. Tracking for the third Thor movie has remained impressive since\u00a0numbers came out last week\u00a0with the latest forecasts in the $100 million to ...<\/p>\n","protected":false},"author":6,"featured_media":69832,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4545],"tags":[4805,9397],"class_list":["post-69831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-thor-en","tag-thor-ragnarok"],"acf":false,"yoast_head":"\n\u2018Thor: Ragnarok,\u2019 \u2018Bad Moms Christmas\u2019 to Spark a Lackluster Box Office - NGradio.gr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ngradio.gr\/en\/news-el\/entertainment\/thor-ragnarok-bad-moms-christmas-spark-lackluster-box-office\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Thor: Ragnarok,\u2019 \u2018Bad Moms Christmas\u2019 to Spark a Lackluster Box Office - NGradio.gr\" \/>\n<meta property=\"og:description\" content=\"After the\u00a0worst October in a decade, November is looking far brighter for the North American box office as Disney-Marvel\u2019s \u201cThor: Ragnarok\u201d and STXfilms\u2019 \u201cA Bad Moms Christmas\u201d open. 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