{"id":72541,"date":"2017-12-15T20:53:51","date_gmt":"2017-12-15T18:53:51","guid":{"rendered":"https:\/\/ngradio.gr\/?p=72541\/"},"modified":"2017-12-15T20:53:51","modified_gmt":"2017-12-15T18:53:51","slug":"safe-galaxy-s9-gives-lg-huge-opportunity-2018","status":"publish","type":"post","link":"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/safe-galaxy-s9-gives-lg-huge-opportunity-2018\/","title":{"rendered":"A safe Galaxy S9 gives LG a huge opportunity in 2018"},"content":{"rendered":"

As the Galaxy S9 approaches, you\u2019d be forgiven for thinking smartphones in 2018 will be a battle between Samsung and Apple. Don\u2019t count LG out of the game quite yet, mind. Even though the rumors around the\u00a0Galaxy S9<\/a>\u00a0have been far more plentiful than those detailing next year\u2019s LG G7, that\u2019s not to say 2018 won\u2019t give \u201cthe other\u201d South Korean phone-maker a rare opportunity to differentiate itself.<\/p>\n

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By all reports, Samsung is playing it safe with the Galaxy S9. Flush with the success of the Galaxy S8 in 2017, the phone-maker is apparently looking to make its successor more an evolution of the same, rather than a revolution. A slightly bigger display squeezed into the same form-factor, together with an upgraded processor, are the key differentiators, according to the rumor machine.<\/p>\n

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That arguably makes a lot of sense, given how well the Galaxy S8 has been performing. Even in a year with a bumper crop of smartphone offerings, the phone has nonetheless held its own on both style and performance. Rationally,\u00a0tweaks and refinements<\/a>\u00a0are absolutely the most sensible way to go.<\/p>\n

Yet, Samsung\u2019s incremental upgrades could open the door of possibility to other Android smartphone manufacturers, who have perhaps found themselves overshadowed by their deep-pocketed rival in recent years. LG\u2019s 2017 hasn\u2019t been quite so vibrant: despite generally positive reviews of the\u00a0LG G6<\/a>\u00a0and\u00a0LG V30<\/a>, they simply haven\u2019t made the splash many had hoped they might. So, how could Samsung\u2019s strategy pay dividends for the LG G7 of 2018?<\/p>\n

Double-down on high-end features<\/h2>\n

Glance at the smartphone segment right now, and you\u2019d be forgiven for thinking pretty much every device was cut from exactly the same cloth. The prevalence of Qualcomm chipsets like the Snapdragon 835 this year \u2013 and the Snapdragon 845 come 2018 \u2013 has meant core hardware specs have been much the same across the board. However, LG did something a little different.<\/p>\n

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That was focus on audio quality. Its Quad DAC is widely considered the best way to listen to music on a smartphone this year, delivering noticeably better audio quality than rivals. Now, for 2018, it needs to double-down on that, taking advantage of every opportunity chipsets like the Snapdragon 845 offer. If it can\u2019t beat Samsung in sheer sales numbers, positioning its devices as the smartphones \u201cthose in the know\u201d prefer is a good alternative.<\/p>\n

Embrace in-screen fingerprint sensors first<\/h2>\n

Turns out, just because something is technologically possible, that doesn\u2019t mean it\u2019s necessarily feasible. That\u2019s been abundantly clear this year when it comes to fingerprint biometrics. Several companies \u2013 Apple and Samsung included \u2013 are believed to have wanted to integrate fingerprint readers right into the displays of their phones. None, though, have managed it.<\/p>\n

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That looks set to change in 2018, however. Synaptics has just shown off\u00a0its Clear ID in-display fingerprint scanner<\/a>; Vivo will be commercializing it\u00a0in a product first<\/a>, but expect it to open the floodgates. That\u2019ll mean that, rather than needing to probe your finger around the rear of your phone to find the reader, or stare blankly into the facial or iris recognition cameras, you\u2019ll just be able to press your fingertip against the display in order to unlock it.<\/p>\n

According to Synaptics, it\u2019ll require a so-called \u201cinfinity display\u201d OLED panel in order to work. With Samsung expected to stick with its rear-mounted fingerprint sensor on the Galaxy S9, the floor is left open for the LG G7 to go where its arch-rival cannot. Since LG Display is already one of the few companies manufacturing OLED panels at scale, that\u2019s another advantage LG has.<\/p>\n

Capitalize on the Pixel partnership with Google<\/h2>\n

Google\u2019s Pixel 2 and Pixel 2 XL launch wasn\u2019t entirely smooth, but with a few firmware updates under their belt they\u2019ve settled in as arguably what are the Android phones to beat. No small part of their appeal, however, is Google\u2019s big software promise. Buy a Pixel 2, and you get the first taste of new Android versions as they\u2019re released.<\/p>\n

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LG isn\u2019t as bad as it once was when it comes to the timely release of Android updates, but it\u2019s still not as prompt as Google\u2019s own-branded phones (despite LG actually making one of them for Google). If it\u2019s looking for an advantage over the Galaxy S9, the LG G7 could do worse than to adopt Google\u2019s strategy of getting OS updates out sooner rather than later. Of course, that\u2019s easier said than done.<\/p>\n

One of the things LG is unlikely to give up is the modifications to the OS that make its apps and UI visually distinct from vanilla Android. That invariably introduces delays in software updates. Nonetheless, as HTC has demonstrated, there are big speed benefits there for the picking if you\u2019re willing to get creative in how your custom app updates are pushed out \u2013 like releasing them through the Google Play store, rather than tying them to an OS update \u2013 and if you work closely with the Android software team at Google. Both things LG could easily decide to make it a priority to do in 2018.<\/p>\n

Join the smart speaker club<\/h2>\n

The marketplace for smart speakers is already crowded. Amazon\u2019s Echo and Google Home already dominate the segment; Microsoft\u2019s Cortana is trying to squeeze in too, and that\u2019s even before Apple\u2019s HomePod \u2013 delayed into early 2018 \u2013 arrives on shelves. You\u2019d be forgive for thinking it\u2019s too late for LG to compete.<\/p>\n

Maybe not, though. Samsung is\u00a0reportedly eyeing 2018<\/a>\u00a0for its own smart speaker, but it\u2019ll be powered by Bixby. It\u2019s fair to say that the company\u2019s own AI hasn\u2019t exactly set the world alight with its talents on the Galaxy S8 and Note 8, but by this point Samsung is locked in: there\u2019s no way, really, that it could abandon Bixby and embrace another assistant now.<\/p>\n

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That\u2019s not the case for LG. It doesn\u2019t have its own investment in assistant technology to deliver on, and as such it\u2019d be free to adopt the Google Assistant or Amazon Echo as it saw fit. Better still, it could look to the example set by the\u00a0Sonos One<\/a>, and release a smart speaker with support for multiple assistants, giving consumers freedom to choose without suffering platform lock-in.<\/p>\n

Sonos may have got their first \u2013 though currently its speaker only supports Alexa, with Google\u2019s Assistant due in 2018 \u2013 but LG could still have an advantage. For a start it\u2019s much bigger, but it also has a broader ecosystem to play with. That includes connected home devices like TVs, soundbars, robot vacuum cleaners, kitchen appliances, and more. The idea of a single smart speaker that doesn\u2019t force you to pledge allegiance to a single assistant and which plays nicely with all of your smart home kit would be a compelling alternative to what LG\u2019s rivals are doing.<\/p>\n

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Wrap-up<\/h2>\n

If there\u2019s one thing the smartphone industry has demonstrated to us, it\u2019s that you\u2019re only on top up until the point when you\u2019re not. LG hasn\u2019t necessarily found the best reception for its phones in the past couple of years, but Samsung\u2019s decision to refine not revolutionize the Galaxy S9 could give the LG G7 a valuable edge.<\/p>\n

All the same, Samsung has some serious brand credentials: no matter what improvements have been made, the Galaxy S9 is likely to sell like hotcakes. LG has an opportunity, certainly, but it still needs to bring its A-game if it\u2019s to capitalize on that.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

As the Galaxy S9 approaches, you\u2019d be forgiven for thinking smartphones in 2018 will be a battle between Samsung and Apple. Don\u2019t count LG out of the game quite yet, mind. Even though the rumors around the\u00a0Galaxy S9\u00a0have been far more plentiful than those detailing next year\u2019s LG G7, that\u2019s ...<\/p>\n","protected":false},"author":6,"featured_media":72542,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4548],"tags":[11678,151,84],"class_list":["post-72541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-en","tag-galaxy-s9","tag-lg","tag-samsung"],"acf":false,"yoast_head":"\nA safe Galaxy S9 gives LG a huge opportunity in 2018 - NGradio.gr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/safe-galaxy-s9-gives-lg-huge-opportunity-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A safe Galaxy S9 gives LG a huge opportunity in 2018 - NGradio.gr\" \/>\n<meta property=\"og:description\" content=\"As the Galaxy S9 approaches, you\u2019d be forgiven for thinking smartphones in 2018 will be a battle between Samsung and Apple. 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