{"id":77437,"date":"2018-02-22T00:50:15","date_gmt":"2018-02-21T22:50:15","guid":{"rendered":"https:\/\/ngradio.gr\/?p=77437\/"},"modified":"2018-02-23T00:54:17","modified_gmt":"2018-02-22T22:54:17","slug":"426-6-million-opening-makes-black-panther-top-grossing-film-black-cast","status":"publish","type":"post","link":"https:\/\/ngradio.gr\/en\/news-el\/entertainment\/426-6-million-opening-makes-black-panther-top-grossing-film-black-cast\/","title":{"rendered":"A $426.6 Million Opening Makes &#8216;Black Panther&#8217; The Top-Grossing Film With A Black Cast"},"content":{"rendered":"<div>\n<p class=\"speakable-paragraph\">Marvel Studios&#8217;\u00a0<em>Black Panther<\/em>\u00a0bounded to success at the President&#8217;s Day box office, notching\u00a0$242\u00a0million domestically over the four-day weekend&#8211;the second-highest\u00a0such opening behind only\u00a0<em>Star Wars: The Force Awakens<\/em>, and the biggest ever\u00a0debut for a black director.\u00a0In a triumph that could impact onscreen representation,\u00a0its $184.6 million overseas total disproves a long-held\u00a0industry myth that films with black casts underperform overseas.<\/p>\n<p>The\u00a0Ryan Coogler-directed action\u00a0flick beat expectations to\u00a0score the fifth biggest North American debut of all time. Even with an eye watering $200 million production budget and an estimated $150 million more spent on publicity, the\u00a0tentpole\u00a0it set to\u00a0recoup its costs.<\/p>\n<p><em>Black Panther<\/em>\u00a0follows\u00a0T&#8217;Challa\/Black Panther (Chadwick Boseman) as he is crowned king of Wakanda, a technologically advanced nation in Africa rich in the\u00a0valuable metal vibranium. Alongside a cast including Lupita Nyong&#8217;o, Daniel Kaluuya and Forest Whitaker, he must protect the throne from an outside challenger: the Oakland, California-raised Erik Killmonger (Michael B. Jordan).<\/p>\n<div id=\"article-0-inread\"><\/div>\n<p class=\"story-body-text story-content\" data-para-count=\"562\" data-total-count=\"3696\">The comic book adaptation has already become the top-grossing film with a\u00a0predominantly black cast. It outperformed\u00a0hits from yesteryear such as Martin Lawrence and Will Smith&#8217;s\u00a0<em>Bad Boys\u00a0<\/em>series\u00a0and Eddie Murphy&#8217;s\u00a0<em>Coming to America<\/em>, the latter of which grossed $288.8 million in 1988.<\/p>\n<p>Given that\u00a0North American\u00a0theater attendance\u00a0dipped 6% in 2017, international markets have become ever more important. But movies with black casts have long struggled with the lore that they don&#8217;t perform well overseas.\u00a0Take 2015&#8217;s\u00a0<em>Straight Outta Compton,\u00a0<\/em>which notched just 20% of its\u00a0$201.6 million gross internationally, or<em>\u00a0Get Out,\u00a0<\/em>which scored less than a third of its $176 million worldwide gross overseas.<\/p>\n<div class=\"vestpocket\"><\/div>\n<p><em>Black Panther<\/em>\u00a0destroys that assumption:\u00a0Its\u00a0$184.6\u00a0million overseas tally already accounts for 43% of its total gross,\u00a0putting its international performance on track\u00a0with other\u00a0Marvel\u00a0movies\u00a0which can often double their domestic take overseas.<\/p>\n<p>&#8220;Audiences deserve to see themselves reflected on the big screen,&#8221; Disney distribution chief Dave Hollis told the\u00a0<a href=\"https:\/\/www.hollywoodreporter.com\/heat-vision\/black-panther-weekend-box-office-record-shattering-debut-1085932\" target=\"_blank\" rel=\"noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.hollywoodreporter.com\/heat-vision\/black-panther-weekend-box-office-record-shattering-debut-1085932\">Hollywood Reporter<\/a>. &#8220;Beyond being the right thing to do, it makes for richer storytelling.&#8221;<\/p>\n<p>In recent years, movements such as #OscarsSoWhite have drawn attention to the lack of representation onscreen. Black characters comprised just 13.6% of characters of the top-grossing films in 2016, while white characters accounted for 70.8% of characters, according to a\u00a0<a href=\"http:\/\/annenberg.usc.edu\/sites\/default\/files\/Dr_Stacy_L_Smith-Inequality_in_900_Popular_Films.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" data-ga-track=\"ExternalLink:http:\/\/annenberg.usc.edu\/sites\/default\/files\/Dr_Stacy_L_Smith-Inequality_in_900_Popular_Films.pdf\">2017 study<\/a>\u00a0by USC Annenberg&#8217;s Media, Diversity &amp; Social Change initiative. That inequity\u00a0was mirrored behind camera, too,\u00a0where black directors\u00a0made up just 5.6% of helmers. But far more black characters were found onscreen in movies with a black director than when a non-black director was in the seat.<\/p>\n<p>Studios have begun taking steps to\u00a0balance\u00a0projects on both sides of the camera&#8211;and it&#8217;s boosting bottom lines. Last year, Warner Bros.&#8217; female fronted and helmed\u00a0<em>Wonder Woman<\/em>\u00a0grossed $821.8 million worldwide on a $149 million budget, while Universal&#8217;s\u00a0<em>Girls Trip<\/em>,\u00a0with four black stars and a black director, managed $140 million on a $19 million budget.<\/p>\n<p>Disney has been leading the charge. Beyond\u00a0<em>Black Panther<\/em>, it signed up Ava DuVernay to direct the forthcoming\u00a0<em>A Wrinkle in Time<\/em>, starring Oprah Winfrey,\u00a0Reese Witherspoon, Michael Pe\u00f1a and Mindy Kaling.\u00a0Its 2017 cartoon offering,\u00a0<em>Coco<\/em>,\u00a0explored the Mexican holiday of the Day of the Dead\u00a0as voiced by Latino actors.<\/p>\n<p>&#8220;The world has embraced\u00a0<em>Black Panther<\/em>, which has obliterated expectations, broken records and shattered myths,&#8221; tweeted Disney CEO and chairman Bob Iger.<\/p>\n<p>Disney bought Marvel for $4 billion in 2009, nabbing its character universe&#8211;which includes the Hulk, Thor, Captain America and now Black Panther&#8211;that make Marvel&#8217;s Cinematic Universe the highest-grossing franchise of all time.<\/p>\n<p>Working within the framework of a\u00a0superhero action movie,\u00a0<em>Black Panther<\/em>\u00a0focuses exclusively on black, African and African-American identities. The few white characters onscreen are not fleshed out and serve as little more than foils to the black protagonists&#8211;a refreshing reversal from Hollywood tropes that tokenize black characters, such as the black best friend.<\/p>\n<p>In the U.S.,\u00a0<em>Black Panther<\/em>&#8216;s diverse cast was reflected in its audience. Some 37% of moviegoers were African-American, per ComsCore, compared to just 15% on usual superhero movies, reflecting a pent-up demand for a black superhero. Women also turned out in droves, accounting for 45% of all ticket buyers.<\/p>\n<p>As the movie continues its international rollout, Disney will be hoping that\u00a0for theater goers, it&#8217;s Wakanda forever.<\/p>\n<\/div>\n<div>\n<p><em>Send me a secure tip at\u00a0<a href=\"https:\/\/www.forbes.com\/tips\">forbes.com\/tips<\/a>\u00a0and follow me on\u00a0<a href=\"https:\/\/twitter.com\/natrobe\">Twitter<\/a>.<\/em><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Source: forbes.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marvel Studios&#8217;\u00a0Black Panther\u00a0bounded to success at the President&#8217;s Day box office, notching\u00a0$242\u00a0million domestically over the four-day weekend&#8211;the second-highest\u00a0such opening behind only\u00a0Star Wars: The Force Awakens, and the biggest ever\u00a0debut for a black director.\u00a0In a triumph that could impact onscreen representation,\u00a0its $184.6 million overseas total disproves a long-held\u00a0industry myth that films ...<\/p>\n","protected":false},"author":6,"featured_media":77438,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4545],"tags":[11261],"class_list":["post-77437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-black-panther"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A $426.6 Million Opening Makes &#039;Black Panther&#039; 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