{"id":81819,"date":"2018-04-30T18:50:04","date_gmt":"2018-04-30T15:50:04","guid":{"rendered":"https:\/\/ngradio.gr\/?p=81819\/"},"modified":"2018-04-30T18:50:04","modified_gmt":"2018-04-30T15:50:04","slug":"avengers-infinity-war-box-office-fueled-movies-record-opening","status":"publish","type":"post","link":"https:\/\/ngradio.gr\/en\/news-el\/entertainment\/avengers-infinity-war-box-office-fueled-movies-record-opening\/","title":{"rendered":"&#8216;Avengers: Infinity War&#8217; Box Office: What Fueled the Movie&#8217;s Record Opening"},"content":{"rendered":"<aside class=\"blog-post-deck\">\n<div class=\"blog-post-summary\">&#8216;Black Panther,&#8217; an A CinemaScore and the unrivaled Disney\/Marvel machine were all contributing factors.<\/div>\n<\/aside>\n<article class=\"blog-post-body js-fitvids-content\">On the afternoon of April 27, early Friday returns suggested that Disney&#8217;s and Marvel&#8217;s\u00a0<em><a href=\"https:\/\/www.hollywoodreporter.com\/review\/avengers-infinity-war-review-1105484\">Avengers: Infinity War<\/a><\/em>\u00a0would debut in the $225 million to $235 million range domestically, not enough to set a new opening record and best the $248 million debut of fellow Disney title,<em>\u00a0Star Wars: The Force Awaken<\/em>s.<\/p>\n<p>Everything changed over the course of the next 24 hours as word-of-mouth ignited.<em>\u00a0Infinity War<\/em>\u00a0posted the biggest Saturday and Sunday ever at the North American box office on its way to record-shattering\u00a0<a href=\"https:\/\/www.hollywoodreporter.com\/heat-vision\/box-office-avengers-infinity-war-passes-star-wars-land-record-250m-us-opening-1106777\">$258 million weekend<\/a>, according to final numbers. (That&#8217;s up from Sunday&#8217;s estimated $250 million.)<\/p>\n<p>The mega-Marvel superhero mashup also\u00a0<a href=\"https:\/\/www.hollywoodreporter.com\/heat-vision\/avengers-infinity-war-box-office-a-rundown-records-broken-1106802\">shattered records on the world stage<\/a>. It launched to at least $640.9 million \u2014 $100 million more than the previous champ,<em>\u00a0The Fate of the Furious<\/em>\u00a0($541.9 million).<\/p>\n<p>Below,\u00a0<em>The Hollywood Reporter<\/em>\u00a0looks at key reasons why The Force was with\u00a0<em>Infinity War<\/em>.<\/p>\n<p><strong>The Marvel Brand<\/strong><\/p>\n<p><em>Infinity War<\/em>\u00a0opens almost exactly 10 years after the Marvel Cinematic Universe kicked off with the release of<em>Iron Man<\/em>, a surprise hit that set the course for Kevin\u00a0Feige&#8217;s vision. &#8220;Marvel spent 10 years methodically and carefully creating a universe of characters, worlds and stories that all led to this and, in doing so, created an event unlike anything the business has ever seen,&#8221; said Disney distribution chief Dave Hollis.<\/p>\n<p>All but one of the 19 MCU titles \u2014 the first\u00a0<em>Thor<\/em>\u00a0\u2014 have received some variation of an A CinemaScore. Two have received a coveted A+;\u00a0<em>Black Panther<\/em>\u00a0and\u00a0<em>The Avengers<\/em>. And with the release of<em>\u00a0Infinity War<\/em>, the last 11 films have all received an A.<\/p>\n<p>As a way of comparison, the rival DC Extended Universe is still working on improving its grades. Three of the five titles \u2014\u00a0<em>Batman v. Superman: Dawn of Justice<\/em>,\u00a0<em>Suicide Squad<\/em>\u00a0and\u00a0<em>Justice League<\/em>\u00a0\u2014 received some variation of a B.\u00a0<em>Wonder Woman<\/em>\u00a0fared the best with an A, while\u00a0<em>Man of Steel<\/em>\u00a0earned an A-.<\/p>\n<p>More often that not, sequels open behind previous installments in a franchise. Marvel has largely bucked that trend. Subsequent outings in the stand-alone\u00a0<em>Iron Man<\/em>,\u00a0<em>Captain America<\/em>,\u00a0<em>Thor<\/em>\u00a0and\u00a0<em>Guardians<\/em>\u00a0series all opened ahead of previous outings.\u00a0<em>Avengers: Age of Ultron<\/em>\u00a0($191.3 million) did open behind\u00a0<em>The Avengers<\/em>\u00a0($207.4 million), but now\u00a0<em>Infinity War<\/em>\u00a0has come along to outperform both.<\/p>\n<p><strong>The Black Panther Halo Effect<\/strong><\/p>\n<p>Analysts agree that\u00a0<em>Black Panther<\/em>, released in February, lifted\u00a0<em>Infinity Wa<\/em>r to greater heights than it might have reached otherwise.\u00a0<em>Black Panther<\/em>, the first big-budget Hollywood movie to feature virtually an all-black cast, debuted to $202 million in mid-February on its way to becoming the top-grossing superhero of all time in North America ($688 million) and the No. 9 film of all time globally $1.333 billion (over the weekend,\u00a0<em>Black Panther<\/em>overtook\u00a0<em>Star Wars: The Last Jedi<\/em>).<\/p>\n<p>The character Black Panther, played by Chadwick Boseman, appears in\u00a0<em>Infinity War<\/em>, while a key scene takes place in Black Panther&#8217;s home, Wakanda. Other\u00a0<em>Black Panther<\/em>\u00a0stars seen in the latest\u00a0<em>Avengers<\/em>\u00a0film include Danai Gurira, Angela Bassett, Letitia Wright and Winston Duke.<\/p>\n<p>&#8220;To call\u00a0<em>Black Panther<\/em>\u00a0the best lead-in ever would be the understatement of the year with that film essentially supercharging the enthusiasm for<em>\u00a0Infinity War<\/em>\u00a0that added countless dollars to the bottom line,&#8221; says box-office analyst Paul Dergarabedian of comScore.<\/p>\n<p>Case in point: Moviegoers created their own\u00a0<em>Black Panther<\/em>&#8211;<em>Infinity War<\/em>\u00a0double feature over the weekend. While most films got pushed to the side by\u00a0<em>Infinity War<\/em>,\u00a0<em>Black Panther<\/em>\u00a0moved back up the chart in its 11th weekend from No. 8 to No. 5, something Disney didn&#8217;t even anticipate.<\/p>\n<p><strong>Release Date Shift<\/strong><\/p>\n<p>Late in the game, Disney\u00a0<a href=\"https:\/\/www.hollywoodreporter.com\/heat-vision\/avengers-infinity-war-release-date-moves-april-1089951\">relocated the release\u00a0<\/a>of\u00a0<em>Avengers: Infinity War\u00a0<\/em>from May 4 to April 27 out of concern that spoilers would diminish the movie, which had always intended to begin its international run the week of April 23.<\/p>\n<p>&#8220;Disney did a great job keeping many parts of the movie a secret. It was smart move to push the North American opening to the 27th to avoid leaks coming out of Europe,&#8221; says Eric Handler of MKM Partners.<\/p>\n<p>The move also means that\u00a0<em>Infinity War\u00a0<\/em>has an extra week of play in North America before Fox&#8217;s\u00a0<em>Deadpool 2<\/em>opens May 18.<\/p>\n<p><strong>The Disney Machine<\/strong><\/p>\n<p>For rival Hollywood studios, the debut of\u00a0<em>Avengers: Infinity War<\/em>\u00a0is another reminder of Disney&#8217;s domination and marketing prowess. The film studio, led by Alan Horn, now has bragging rights to nine of the 10 biggest domestic openings, not adjusted for inflation. The list is led by\u00a0<em>Infinity War<\/em>,\u00a0<em>Force Awakens<\/em>\u00a0and\u00a0<em>The Last Jedi<\/em>, and also includes\u00a0<em>Black Panther<\/em>, the first two\u00a0<em>Avengers<\/em>\u00a0movies,\u00a0<em>Captain America: Civil War<\/em>,\u00a0<em>Beauty and the Beast<\/em>\u00a0and\u00a0<em>Iron Man 3<\/em>. The lone non-Disney title is Universal&#8217;s Jurassic World (No. 4).<\/p>\n<p>Thanks to\u00a0<em>Black Panther<\/em>\u00a0and\u00a0<em>Infinity War<\/em>, Disney crossed $1 billion at the 2018 domestic box office in 117 days. The studio&#8217;s summer slate also includes Lucasfilms&#8217;\u00a0<em>Solo: A Star Wars Story<\/em>\u00a0(May 25), Pixar&#8217;s\u00a0<em>The Incredibles 2<\/em>(June 15) and Marvel&#8217;s\u00a0<em>Ant-Man and the Wasp<\/em>\u00a0(July 6).<\/p>\n<p>Disney and Marvel shot\u00a0<em>Infinity War<\/em>\u00a0back to back with a second\u00a0<em>Infinity War\u00a0<\/em>film that&#8217;s set to hit theaters May 3, 2019. The first movie cost roughly $300 million to produce before a major marketing spend. The question now is how fast it hits $1 billion.<\/p>\n<p>&#8220;It&#8217;s unbelievable how big these numbers are,&#8221; says Handler. &#8220;And it makes you wonder what next year&#8217;s film does with the conclusion.&#8221;<\/p>\n<\/article>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Source:\u00a0hollywoodreporter.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Black Panther,&#8217; an A CinemaScore and the unrivaled Disney\/Marvel machine were all contributing factors. On the afternoon of April 27, early Friday returns suggested that Disney&#8217;s and Marvel&#8217;s\u00a0Avengers: Infinity War\u00a0would debut in the $225 million to $235 million range domestically, not enough to set a new opening record and best ...<\/p>\n","protected":false},"author":6,"featured_media":81820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4545],"tags":[11779,3441],"class_list":["post-81819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-avengers-infinity-war","tag-box-office"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Avengers: Infinity War&#039; Box Office: What Fueled the Movie&#039;s Record Opening - NGradio.gr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ngradio.gr\/en\/news-el\/entertainment\/avengers-infinity-war-box-office-fueled-movies-record-opening\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Avengers: Infinity War&#039; Box Office: What Fueled the Movie&#039;s Record Opening - NGradio.gr\" \/>\n<meta property=\"og:description\" content=\"&#8216;Black Panther,&#8217; an A CinemaScore and the unrivaled Disney\/Marvel machine were all contributing factors. 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