{"id":83432,"date":"2018-06-02T22:46:42","date_gmt":"2018-06-02T19:46:42","guid":{"rendered":"https:\/\/ngradio.gr\/?p=83432\/"},"modified":"2018-06-02T22:46:42","modified_gmt":"2018-06-02T19:46:42","slug":"instagrams-algorithm-works","status":"publish","type":"post","link":"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/instagrams-algorithm-works\/","title":{"rendered":"How Instagram\u2019s algorithm works"},"content":{"rendered":"<p><a class=\"crunchbase-link\" href=\"https:\/\/www.crunchbase.com\/organization\/instagram\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-type=\"organization\" data-entity=\"instagram\">Instagram\u00a0<\/a>\u00a0users were missing 70 percent of all posts and 50 percent of their friends\u2019 posts before the app ditched the reverse chronological feed for an algorithm in July 2016. Despite backlash about confusing ordering, Instagram now says relevancy sorting has led to its 800 million-plus users seeing 90 percent of their friends\u2019 posts and spending more time on the app.<\/p>\n<p>Yet Instagram has never explained exactly how the algorithm chooses what to show you until today. The Facebook-owned company assembled a group of reporters at its under-construction new San Francisco office to take the lid off the Instagram feed ranking algorithm.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2018\/06\/img_4487.jpg?w=680\" \/><br \/>\n<em>Instagram product lead Julian Gutman explains the algorithm<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Instagram\u2019s feed ranking criteria<\/strong><\/p>\n<p>Instagram relies on machine learning based on your past behavior to create a unique feed for everyone. Even if you follow the exact same accounts as someone else, you\u2019ll get a personalized feed based on how you interact with those accounts.<\/p>\n<p>Three main factors determine what you see in your Instagram feed:<\/p>\n<ol>\n<li><strong>Interest:<\/strong>\u00a0How much Instagram predicts you\u2019ll care about a post, with higher ranking for what matters to you, determined by past behavior on similar content and potentially machine vision analyzing the actual content of the post.<\/li>\n<li><strong>Recency:<\/strong>\u00a0How recently the post was shared, with prioritization for timely posts over weeks-old ones.<\/li>\n<li><strong>Relationship:<\/strong>\u00a0How close you are to the person who shared it, with higher ranking for people you\u2019ve interacted with a lot in the past on Instagram, such as by commenting on their posts or being tagged together in photos.<\/li>\n<\/ol>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-1649568 aligncenter\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2018\/06\/instagram-algorithm-signals.jpg?w=680\" alt=\"\" width=\"680\" height=\"255\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Beyond those core factors, three additional signals that influence rankings are:<\/p>\n<ul>\n<li><strong>Frequency:<\/strong>\u00a0How often you open Instagram, as it will try to show you the best posts since your last visit.<\/li>\n<li><strong>Following:<\/strong>\u00a0If you follow a lot of people, Instagram will be picking from a wider breadth of authors so you might see less of any specific person.<\/li>\n<li><strong>Usage:<\/strong>\u00a0How long you spend on Instagram determines if you\u2019re just seeing the best posts during short sessions, or it\u2019s digging deeper into its catalog if you spend more total time browsing.<\/li>\n<\/ul>\n<p><strong>Instagram mythbusting<\/strong><\/p>\n<p>Instagram\u2019s team also responded to many of the most common questions and conspiracy theories about how its feed works. TechCrunch can\u2019t verify the accuracy of these claims, but this is what Instagram\u2019s team told us:<\/p>\n<ul>\n<li>Instagram is not at this time considering an option to see the old reverse chronological feed because it doesn\u2019t want to add more complexity (users might forget what feed they\u2019re set to), but it is listening to users who dislike the algorithm.<\/li>\n<li>Instagram does not hide posts in the feed, and you\u2019ll see everything posted by everyone you follow if you keep scrolling.<\/li>\n<li>Feed ranking does not favor the photo or video format universally, but people\u2019s feeds are tuned based on what kind of content they engage with, so if you never stop to watch videos you might see fewer of them.<\/li>\n<li>Instagram\u2019s feed doesn\u2019t favor users who use Stories, Live, or other special features of the app.<\/li>\n<li>Instagram doesn\u2019t downrank users for posting too frequently or for other specific behaviors, but it might swap in other content in between someone\u2019s if they rapid-fire separate posts.<\/li>\n<li>Instagram doesn\u2019t give extra feed presence to personal accounts or business accounts, so switching won\u2019t help your reach.<\/li>\n<li>Shadowbanning is not a real thing, and Instagram says it doesn\u2019t hide people\u2019s content for posting too many hashtags or taking other actions.<\/li>\n<\/ul>\n<p>Today\u2019s Instagram whiteboard session with reporters, its first, should go a long way to clearing up misunderstandings about how it works. When people feel confident that their posts will reach their favorite people, that they can reliably build a public audience, and that they\u2019ll always see great content, they\u2019ll open the app more often.<\/p>\n<p>Yet on the horizon looms a\u00a0<a href=\"https:\/\/techcrunch.com\/2016\/09\/06\/ultimate-guide-to-the-news-feed\/\">problem similar to what Facebook\u2019s algorithm experienced<\/a>\u00a0around 2015: competition reduces reach. As more users and businesses join Instagram and post more often, but feed browsing time stays stable per user, the average post will get drowned out and receive fewer views. People will inevitably complain that Instagram is trying to force them to buy ads, but it\u2019s a natural and inevitable consequence of increasingly popular algorithmic feeds.<\/p>\n<p>The more Instagram can disarm that problem by pushing excess content creation to Stories and educating users about how the feed operates, the less they\u2019ll complain. Facebook is already uncool, so Instagram must stay in our good graces.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram\u00a0\u00a0users were missing 70 percent of all posts and 50 percent of their friends\u2019 posts before the app ditched the reverse chronological feed for an algorithm in July 2016. Despite backlash about confusing ordering, Instagram now says relevancy sorting has led to its 800 million-plus users seeing 90 percent of ...<\/p>\n","protected":false},"author":6,"featured_media":83434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4548],"tags":[4932],"class_list":["post-83432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-en","tag-instagram-en"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Instagram\u2019s algorithm works - NGradio.gr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ngradio.gr\/en\/news-el\/technology-en\/instagrams-algorithm-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Instagram\u2019s algorithm works - NGradio.gr\" \/>\n<meta property=\"og:description\" content=\"Instagram\u00a0\u00a0users were missing 70 percent of all posts and 50 percent of their friends\u2019 posts before the app ditched the reverse chronological feed for an algorithm in July 2016. 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