\n
The contemplative Revival last year contained duets with Beyonc\u00e9 and Ed Sheeran. It was downbeat enough to leave the critics and fans divided and it had only half the sales of its predecessor.<\/p>\n
While Revival was rigorously promoted, Kamikaze was launched on August 31 with no advance notice apart from simple announcements on social media. Eminem had hinted he was working on something after the muted reception to his last album, though few observers expected something so quickly.<\/p>\n
While any Eminem album gets noticed, the star has done plenty to make the headlines and help sales this time. Kamikaze is a return to the old persona of the angry Slim Shady, who has scores to settle. Eminem derides his rival Drake, and declares that every rapper \u201cis a goner\u201d apart from a few like Kendrick Lamar, who gets one co-writing credit. President Trump is also attacked: \u201cAgent Orange just sent the secret service,\u201d the rapper warns us at one point.<\/p>\n
The \u201csurprise album\u201d release strategy is now becoming increasingly common. We have seen it with Beyonc\u00e9\u2019s Lemonade and her Carters album with her husband Jay Z this summer. Kanye West\u2019s surprise The Life of Pablo had a confusing surprise launch via Tidal as the star reworked it.<\/p>\n
Eminem\u2019s release is much more carefully planned and ties in with Kamikaze mechanize such as $70 bomber jackets and $60 hoodies already announced.<\/p>\n
Artists are trying various release methods to maximize sales. There is the option of just allowing physical releases initially, as was the case with Adele; and the method of restricting digital platforms, as used by Taylor Swift. Eminem is adopting the course of not making the record currently available in physical formats. As the result, as many as 60% of the album\u2019s sales tally is from digital downloads, with the rest made up of streaming equivalent sales, the Official Charts Company said.<\/p>\n
Eminem\u2019s earnings will be further boosted when the physical versions of the album follow. According to his official website, the Kamikaze CDs will start shipping in four to six weeks. Red vinyl LPs and cassettes will follow in three to four months.<\/p>\n
In Britain, Kamikaze has 27,600 combined chart sales so far, 20,000 ahead of Slim Shady\u2019s nearest competition, the sophomore album by U.K. band Idles titled Joy As An Act of Resistance.<\/p>\n
In the Forbes Five of hip-hop\u2019s wealthiest artists compiled in March, the fourth and fifth names were Drake and Eminem, tied at an even $100 million apiece. Eminem is less of a businessman than some other hip-hop artists. He is long trumpeted as the bestselling rapper of all time. On this evidence, he is far from done yet, critically and commercially.<\/p>\n
<\/p>\n
Source:\u00a0forbes.com<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Eminem\u2019s album Kamikaze is already on track for some chart-topping records. Other artists can learn some business lessons from the U.S. rapper\u2019s textbook surprise release, which is set to boost his $100 million fortune. The album is rising up charts worldwide. The U.K.\u2019s Official Chart update has just been released ...<\/p>\n","protected":false},"author":6,"featured_media":87005,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4547],"tags":[4977],"class_list":["post-87004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-en","tag-eminem-en"],"acf":false,"yoast_head":"\n
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