Will generative AI chatbots really replace Google?
Despite being synonymous with searching (and the most visited website in the world), complaining about Google Search has become increasingly common. The gripes generally centre around both the plague of sponsored links, and the fact the top result is rarely the most credible source. SEMrush found last year, for example, that almost 30% of people are having to redo their Google searches, either by refining or extending queries. (This is without […]
