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Music streaming service Spotify is increasing its prices after the company warned of doing so last year. Many subscribers will be affected by Spotify’s price increase and some have already started receiving emails notifying them of the changes.
In the US, the Spotify price hike will affect Family plans. Meanwhile, over in Europe and UK, Spotify prices will go up for Student, Duo, and Family plans. The increased prices will take effect starting April 30.
Spotify’s Family plan is increasing from $14.99 per month to $15.99 in the US. Thankfully, prices for the Duo, Premium, and Student plans will remain unchanged in the country, at least for now.
Subscribers in the UK and Europe aren’t as lucky. Student plan pricing for Spotify in the UK is increasing from £4.99 to £5.99 per month. The Family Spotify plan that allows up to six people to use the service will now be priced at £16.99, up from £14.99 per month. The Duo plan for two people is also going up from £12.99 to £13.99 a month.
European Spotify prices will see a similar uptake. The Duo and Student plans in the region will go up by a euro to €12.99 and €5.99 per month. Meanwhile, the Family plan will rise to €17.99 from €14.99 per month.
Confirming the price hike in a statement to The Verge, a Spotify spokesperson said, “We offer a variety of subscription plans tailored to our users’ needs, and we occasionally update our prices to reflect local macroeconomic factors and meet market demands while offering an unparalleled service.”
Spotify will also allow all subscribers a one-month grace period before prices are increased. This way, existing subscribers will only notice a price increase during the June billing period.
The service’s price increase comes after the company made a loss of €125 million (~$150 million) in the last quarter of 2020. By raising its subscription prices, Spotify could up its overall earnings without getting more people to sign up for the service.
Source: androidauthority.com
Written by: New Generation Radio
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