‘Star Wars: The Last Jedi’ Rockets to Dominant Social Media Buzz
Disney-Luscasfilm’s “Star Wars: The Last Jedi” dominated social media buzz last week in the wake of the Dec. 9 world premiere and announcing its dedication to the late Carrie Fisher, according to media-measurement firm comScore and its PreAct service. “The Last Jedi,” which opens Dec. 15, generated 368,000 new conversations last week to bring its total to 4.75 million. Tracking has shown the tentpole’s opening weekend could be in the […]