Why Disney’s ‘Last Jedi’ Mind Trick Isn’t Working in China
'Episode VIII' leans heavily on references to the originals, and that doesn't play with young audiences in the world's No. 2 market. Star Wars: The Last Jedi suffered one of the worst second-weekend declines the Chinese box office has ever seen. The film's debut of $28.7 million was already viewed as disappointing, but its 92 percent plummet to just $2.4 million in weekend two was arguably alarming. "The Last Jedi has already […]