Google plows ahead with plan to curb how ads track users
Google will move ahead with a plan to phase out third-party cookies that help advertisers track customers around the web, shunning alternative methods to track individuals. The Alphabet Inc. unit upended the advertising industry with its decision last year to phase out third-party cookies that help advertisers pinpoint customers with ads for websites they previously visited and monitor which ads convinced them to buy. “We’re making explicit that once third-party cookies are phased out, […]
